Pop Japan

The Jpop girl idol group, Perfume's song "Hey" or "Nee" in Japanese was released on November 10, 2010. The song was used  in a tie up campaign with a Japanese apparel brand called Natural Beauty Basic.. The song was first aired on October 10, 2010 in Perfume's radio program, "Perfume Locks on 21."

The music video featured different outfits of the clothing line that is available on their website. The song was also used as the theme song for Natural Beauty Basic. 

The lyrics of the song was written and produced by Yasutaka Nakata, while the music video is directed Kodama Yuichi, the same director for the commercials of Natural Beauty Basic.

Tags: music, perfume, hey, nee, japanese apparel, natural beauty basic, perfume locks on 21, yasutaka nakata, kodama yuichi