Pop Japan

Love your insides.

In the United States, this tagline of the Japanese probiotic drink, Yakult, made the brand more popular than ever. 

Popularly known for its 65ml bottles, Yakult is a skimmed milk drink fermented with the Lactobacillus paracasei Shirota strain. It was named after the Japanese microbiologist Minoru Shirota, who identified the gut strain in the 1920s. He later on created Yakult Honsha, his own beverage company and the company behind Yakult, containing the strain in 1935.

The brand claims that drinking one battle a day can help develop regular bowel movements and improve digestion. 

Tags: yakult, love your insides, united states, japanese probiotic drink, probiotic, skimmed milk, minoru shirota, yakult honsha, digestion