Pop Japan

Snidel inspired awe in the 25th Tokyo Girls Collection. 

The TGC 2017 Autumn/Winter collection presented by Snidel definitely was expected by the fashion powerhouse. The Snidel brand created a mix of a ‘Snidel-girl’ with a new perspective, basing on style. The consistent snow-like fur-and-lace theme showed a more mature side to the brand. 

Snidel received attention when it debuted in 2005, its combination of the ‘sweet’ personality and the ‘pleasant’ theme made it a trendsetter. The Snidel clothing management is highly recommended by various fashion magazines and models, making it one of the fastest-growing Japanese street fashion brand. The brand is especially popular among young Japanese women for being ‘street formal’. 

The Tokyo Girls Collection is a semiannual fashion festival that showcases stylish streetwear of the season. 

Tags: Snidel, 25th Tokyo Girls Collection, TGC 2017, Autumn Winter, fashion brand, street formal, sweet pleasant, fashion magazine, fashion festival