Pop Japan

merry jenny amps up the whimsical factor at the TOKYO GIRLS COLLECTION 2017 for autumn and winter.

With its brand concept, "Virgin Lady Closet", merry jenny aims to provide cute and modest clothing for the youth. This brand wants to prove that being fashionable is also being decent, in terms of clothing.

Staying true to its distinctive innocent girl style, merry jenny presented truly kawaii pieces in muted pinks and velvets. Meanwhile, fun glittery eye shadow was the key make-up look on the runway. 

Takahashi Ai, leader of girl group Morning Musume closed the show with a very special guest.

Tags: merry jenny, TOKYO GIRLS COLLECTION, Autumn/Winter, innocent girl style, Takahashi Ai, morning musume