Pop Japan

Haba, a term taken from the acronym Health Aid Beauty Aid, is a Japanese skincare brand known for their wide range of simple, preservative-free formulations.

Haba promotes a 3-step skin care system which consists of cleansing, moisturizing, and protection. Their cleansing products are all formulated with squalane. This made their products work on different skin types by removing dirt and makeup without removing the skin's moisture. Their moisturizing products have a 5-times toner application method that works like a toning lotion. Their products for protection are made to protect the skin from external irritants like dehydration, UV rays, and dirt.

Photo by: cherry License under Creative Commons.

 

Tags: fashion, haba, cosmetics, skincare, health aid beauty aid, makeup